At first everything was great. Tens of thousands of customers accept offers and cash in on coupons. The customer analytics data pouring in is an absolute gold mine. Any company would love to have these solid, specific, fresh details: what offers people are actually responding to, when, what they’re buying, how they’re buying, what they’re […]
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Two, 5 or maybe 10 years from now, the story of you and all the other companies in your industry will be exactly like Amazon vs. Walmart, Target, Sears, KMart, etc. There will be a couple who turned out sort of okay. There’ll be a lot of losers and one amazing success story. You can […]
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This one habit is everything: finding the right people. Because let’s face it, this is more important than all the sales methods, copywriting techniques and negotiating tactics in the world. The wrong person doesn’t have the money. Or they don’t care. Or may not be as easy to convince. If your marketing doesn’t get you […]
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Wouldn’t we all like to save 80% of our time, money and marketing effort, while getting 10 times or even 100 times the results? However, that’s just what Cara accomplished. Let’s see how she did it, and how easily you can do the same. Starting out, Cara did what most failing marketers do… she found […]
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Michael stood in front of the screen – palms sweaty and dreading the result – only to stare in shock at the number in the email. Just two measly sales… after all the cash he’d poured into this one marketing effort. “How could I be so wrong? Will anyone trust me again?” If you’ve ever felt the […]
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It would be easy to disregard the power of printed materials in a world on the verge of complete digitization. In terms of acting like consumers, there has been an obvious shift to the speed, efficiency and ultimate accessibility to our favorite products, brands and services via the Internet. In fact, any modern marketing strategy […]
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Many people still believe you only need one marketing channel – and they couldn’t be more wrong. For example, malls are lined with countless businesses. And most of these shops rely solely on one thing: a crowded mall area to bring people inside to buy. Analyst Jan Kniffen says one-third of all the big malls […]
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The Impacts of Hurricane Harvey Governor Greg Abbott of Texas is calling the storm one of the largest disasters America has faced. Our hearts go out to anyone who is affected by the storm. We, and our partner, MCH Strategic Data, will continue to monitor the situation. MCH has identified the zip codes of affected […]
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Modern marketing is fully embracing the explosive emergence of mobile-based consumer data. Because of its ability to capture a more accurate snapshot of when consumers are seeking out a particular company–or its products and services–mobile data has created a step-change in how marketers are crafting and delivering their message. Consumers are seeing this change manifest […]
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Ten times the response rates of traditional marketing campaigns. That’s how Pamela Oldham of DMNews describes it. If your company is smaller than Walmart or Microsoft, you might not have heard about using mobile data and marketing this way. Why? Until recently, it’s been very hard to do …unless you had a team of data […]
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