Whether or not you think of yourself as creative person, all jobs required creative thinking. And especially as marketers we produce a lot of content, for ourselves and our clients. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.
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Remember like, a year ago when lots of big businesses were saying they weren’t going to require their employees to go back to the office? And then, inevitability they did. A lot of big companies and whole industries have gone back to the office. What did we learn from corporate’s ‘year-at-home’? Are industries and office culture really going to adapt to modern WFH life? Or is the 9-5, 5-day-workweek here to stay?
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Content creation is an integral part of marketing or running a business in general now. However, a lot of companies struggle with creating content that generates engagement. Part of the value of content creation is that engagement and the conversation between brand and consumer. What can you do to create engaging content for your brand?
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It seems like soooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.
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The internet and the marketing industry have something in common: They are full of terms and acronyms that can feel like an entirely different language. It can be super easy to misunderstand and/or misuse those terms. Here’s 4 “marketing/internet jargon” terms you are probably using wrong!
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There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making the consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails reach people?
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LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?
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Did you know that are NINE types of videos your business needs? Gone are the days when the only video advertising was television commercials. Now, video is ever-present in our lives. For example, over 2 BILLION users log into YouTube every month. Just like any other tool available, as a business, your brand is going to need different things from different types of videos. Are you using all the kinds of video?
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In this digital world, a lot of us probably spend more time at our desks than we’d like to. Long amounts of time staring at a computer can take a toll! Here’s a few things you can do to give you a physical and mental break.
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Content creation is an integral part of marketing or running a business in general now. Even if you don’t think that you are a quote-on-quote content creator, you probably do create content. Every time you post on Facebook or update Instagram, that’s content. What are some easy things you can do to up your content game?
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