SEO has proven over and over again that it is essential to growing (and maintaining) your business. However, it doesn’t often get the spotlight it deserves! So, here’s some things you need to know to boost SEO.
Buyer Personas or Avatars are one of those confusing marketing things that seems to be really important, but no one ever explains why or how you can make one. Buyer Personas are especially valuable in this digital age where you can’t see your customers. They can help make your digital presence and marketing more personal.
While branding your company most people focus on things like logos, colors, message. Which is all super important! However, in this visual digital world we are living, putting a face to the name (or brand, in this case) is very valuable. For example, pictures with faces in them are on average 38% more likely to get likes and 32% more likely to receive comments.
Although “the end of email” has been threatened may times in recent years, this year has shown us that email isn’t going anywhere. In fact, more than 50% of people in the US check their personal email over 10 times a day! Most people say that it is still their preferred way to communicate with brands.