No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.
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With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?
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Many companies (including our own) have been forced to adapt to WFH this year. Many of us enjoy working from home now and flexibility it offers. Why haven’t companies pushed WFH before?
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the “zoom shirt” became a quick way to reclaim some level of professionalism when on zoom business calls, but something you don’t have to wear all day while working from your couch.
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What is going to fill the void left by third party cookies? We know for sure that our reliance on data isn’t going to change. It’s the foundation of marketing. We are always going to need to know who our audience is.
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Looking for a fun art project to do with your kids (or by yourself honestly) this summer? The Tate Modern art museum in London has a website full of fun (and education) things to do to keep you busy this summer.
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In May 2020, The Design Museum in London started a Twitter thread highlighting the postal service. People from all over the world shared pictures of their favorite mailboxes, stamps, and signs.
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In a lot of ways, it’s business as usual. Except for it isn’t. The world has changed drastically in a matter of months and not adjusting your marketing strategy to reflect that can feel insensitive. So, what can you do to avoid any Corona marketing faux pas?
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Is your temporary home office starting to feel a little more permeant? What can you do to build a home office that you actually want to work in?
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Before you even get started, make sure your tools/programs are all set up and integrated. Integrating programs is one way to streamline your workflow. Brainstorm other ways to streamline workflow. Working efficiently will make it easier to keep track of all the pieces needed for your campaign. And it will also help you work faster.
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