National List Counts special release notes for June 2019 This month we want you to check our a new ListKey feature that allows you to encrypt order files with PGP keys. PGP stands for “Pretty Good Privacy” and is often used to encrypt and decrypt text, email and files to increase security. This feature could be […]
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My colleagues and I are in the marketing business, so when we are browsing the web, we understand the marketing and advertising we encounter. We know how it was created, and how it gets delivered to us on our screens and in our searches. But, at the end of the day—well all day actually—we are […]
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It’s so frustrating. You heard some advice that really seemed to make so much sense, so you go for it. All in, 100%. But then you grind and grind and nothing happens. You stay up late and hustle for every single response. It’s like you’re spinning your wheels, not getting anywhere. What’s the problem? Does […]
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At first everything was great. Tens of thousands of customers accept offers and cash in on coupons. The customer analytics data pouring in is an absolute gold mine. Any company would love to have these solid, specific, fresh details: what offers people are actually responding to, when, what they’re buying, how they’re buying, what they’re […]
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Two, 5 or maybe 10 years from now, the story of you and all the other companies in your industry will be exactly like Amazon vs. Walmart, Target, Sears, KMart, etc. There will be a couple who turned out sort of okay. There’ll be a lot of losers and one amazing success story. You can […]
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This one habit is everything: finding the right people. Because let’s face it, this is more important than all the sales methods, copywriting techniques and negotiating tactics in the world. The wrong person doesn’t have the money. Or they don’t care. Or may not be as easy to convince. If your marketing doesn’t get you […]
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Wouldn’t we all like to save 80% of our time, money and marketing effort, while getting 10 times or even 100 times the results? However, that’s just what Cara accomplished. Let’s see how she did it, and how easily you can do the same. Starting out, Cara did what most failing marketers do… she found […]
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Michael stood in front of the screen – palms sweaty and dreading the result – only to stare in shock at the number in the email. Just two measly sales… after all the cash he’d poured into this one marketing effort. “How could I be so wrong? Will anyone trust me again?” If you’ve ever felt the […]
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It would be easy to disregard the power of printed materials in a world on the verge of complete digitization. In terms of acting like consumers, there has been an obvious shift to the speed, efficiency and ultimate accessibility to our favorite products, brands and services via the Internet. In fact, any modern marketing strategy […]
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Many people still believe you only need one marketing channel – and they couldn’t be more wrong. For example, malls are lined with countless businesses. And most of these shops rely solely on one thing: a crowded mall area to bring people inside to buy. Analyst Jan Kniffen says one-third of all the big malls […]
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