Blog

22 Oct

What is the foundation of all effective marketing?

  • In: Business Lists,Consumer Lists,Data Hygiene,Mobile Data & Insights
What is the foundation of all effective marketing?

Most people’s favorite part of building a marketing campaign are the visuals. While how your marketing looks is important, who you are sending it to, and how  you are sending it should be the first step with any marketing.  Those two things inform everyone’s favorite part of marketing: results.  

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15 Oct

What is the value of companies promoting Flow State?

  • In: Business,Weekly Vibes
Why Should Companies Promote Flow State?

With many companies adjusting to being back in the office or a hybrid work model, employees are having to change their Flow State. What is a Flow State? (Sometimes just called Flow.) Flow is simply that state of mind in which we feel and perform our best and feel at ease. What is the value of companies promoting Flow State? How has the changing work model impacted Flow? And how can you access your Flow State and increase productivity?

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08 Oct

What’s new in TV marketing?

  • In: Context Marketing,Digital Marketing,Weekly Vibes
What's new in TV marketing?

One thing that stays constant, even in the midst of challenging circumstances such as a pandemic, is that people consume media. We always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. One thing that stays constant, even in the midst of challenging circumstances such as a pandemic, is that people consume media. We always seek out entertainment and information. Content consumption is at an all-time high and therefore, competition for viewer’s attention is as well. However, 84% of marketers say that it is getting harder to grab a consumer’s attention with television advertising alone. Most advertisers surveyed say that TV ads isn’t the first thing that they plan anymore, instead starting with digital and then working in TV. How can CTV and OTT change that?

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17 Sep

An Update on… “The Apple Privacy Update”

  • In: Security,Weekly Vibes
An Update On..."The Apple Privacy Update"

With the upcoming release of Apple’s new Operating System and (another) Apple privacy controversy in the news this week, we thought it was a good time to bring this article back. 😜

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10 Sep

The Value of the Social Proof Phenomenon

  • In: Business,Context Marketing,Digital Marketing,Email Marketing,Social Media
The Value of the Social Proof Phenomenon

The Social Proof Phenomenon is a foundation piece of how our culture buys now. Between Instagram Influencers, Yelp reviews, and 5 star Amazon products, most of us make purchase decisions on the value others see in the product. How can Social Proof and online reviews work for you?

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03 Sep

Get the most out of Instagram – How?

  • In: Social Media
Get the most out of Instagram - How?

Instagram can be a confusing and overwhelming beast. It has its own constantly changing algorithm and culture that separates it from any other social media. Getting Instagram to work for you takes time, effort, insight, and unfortunately: intuition. What do you need to get the most out of Instagram?

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27 Aug

What Can Your Team Do Stay Productive?

  • In: Business,Weekly Vibes
What Can Your Team Do To Stay Productive

When working as part of a team, how we work alone as well as how we work together contributes to productivity and efficiency. When employees are stressed or exhausted, engagement and productivity dip and the whole company can feel the effects. It can be hard to stay productive.
So, what can you as an individual and you as a team do to maintain your efficiency and productivity?

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13 Aug

How do these marketing channels stack up?

  • In: Consumer Lists,Context Marketing,Email Marketing,Mobile Data & Insights,Social Media
How do these marketing channels stack up?

There are A LOT of different marketing channels out there. What are the pros and cons of some of the common ones?

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30 Jul

Data, Analytics, and Insight: What’s The Difference?

  • In: Business Lists,Consumer Lists,Data Hygiene,Weekly Vibes
Data-Analytics-Insight

Data, analytics, and insight is kinda our thing. However, it seems like a lot of people use those words almost interchangeably. Are they the same thing? What do they mean for your business?

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23 Jul

How to get past creative blocks

  • In: Weekly Vibes
How to get past creative blocks

Whether or not you think of yourself as creative person, all jobs required creative thinking. And especially as marketers we produce a lot of content, for ourselves and our clients. However, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.

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16 Jul

Is the current office model outdated?

  • In: Business,Weekly Vibes
outdated office model FEAT

Remember like, a year ago when lots of big businesses were saying they weren’t going to require their employees to go back to the office? And then, inevitability they did. A lot of big companies and whole industries have gone back to the office. What did we learn from corporate’s ‘year-at-home’? Are industries and office culture really going to adapt to modern WFH life? Or is the 9-5, 5-day-workweek here to stay?

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09 Jul

7 Ways To Make More Engaging Content

  • In: Digital Marketing,Email Marketing,Social Media

Content creation is an integral part of marketing or running a business in general now. However, a lot of companies struggle with creating content that generates engagement. Part of the value of content creation is that engagement and the conversation between brand and consumer. What can you do to create engaging content for your brand?

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02 Jul

Are these Channels “DEAD?”

  • In: Business Lists,Consumer Lists,Email Marketing
Are these Channels "DEAD?"

It seems like soooooo many articles/emails/ebooks/Facebook videos are titled something along the lines of: “blank” is dead. Or “Why the new ios update is going to kill email marketing.” Or “3 stats that prove print and mail is dead.” But it is? For the most part those titles are just clickbait, and the content just proves how it is very much not dead.

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25 Jun

4 Internet Marketing Terms You Are Probably Using Wrong

  • In: Uncategorized
Internet Terms You Are Probably Using Wrong

The internet and the marketing industry have something in common: They are full of terms and acronyms that can feel like an entirely different language. It can be super easy to misunderstand and/or misuse those terms. Here’s 4 “marketing/internet jargon” terms you are probably using wrong!

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18 Jun

5 Ways to Help Emails Reach People

  • In: Email Marketing
5 ways tto help your emails reach people FEAT

There are so many things that impact an email’s effectiveness. Often, what matters to the consumer and what matters to the email service are very different things. It’s important to strike the right balance in making the consumer and email service happy, as well as reaching your goal in sending the email. So, how can you make sure your emails reach people?

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11 Jun

How A Lookalike Report Helps You Increase Sales

  • In: Data Hygiene
LookALike Featured

LookALike audiences have been a go-to targeting tool for almost a decade. Even before digital marketing, marketers used current audience demographics to target potential customers. With a growing number of AI tools available, businesses of all sizes have access to LookALike targeting. How can you use LookALike to increase sales?

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04 Jun

Your Marketing Needs These 9 Videos

  • In: Business,Digital Marketing,Email Marketing,Social Media
Types of Video FEAT

Did you know that are NINE types of videos your business needs? Gone are the days when the only video advertising was television commercials. Now, video is ever-present in our lives. For example, over 2 BILLION users log into YouTube every month. Just like any other tool available, as a business, your brand is going to need different things from different types of videos. Are you using all the kinds of video?

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21 May

Need a Refocus Break?

  • In: Business,Weekly Vibes
refocus break featured

In this digital world, a lot of us probably spend more time at our desks than we’d like to. Long amounts of time staring at a computer can take a toll! Here’s a few things you can do to give you a physical and mental break.

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14 May

Scared of Content Creation? Here’s 6 tips

  • In: Business,Social Media,Weekly Vibes
Content Creation FEAT

Content creation is an integral part of marketing or running a business in general now. Even if you don’t think that you are a quote-on-quote content creator, you probably do create content. Every time you post on Facebook or update Instagram, that’s content. What are some easy things you can do to up your content game?

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07 May

5 Things To Help You Stay Productive

  • In: Business,Weekly Vibes
Stay Productive Feat

We often focus on tips and tricks to help your business, but nothing is important to your business than you! Did you know that April is Stress Awareness month and May is Mental Health Month? What can you do to make sure you are running at your highest capacity and stay productive?

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30 Apr

The Apple Update and Data Privacy

  • In: Business,Digital Marketing,Social Media
Apple Data Privacy Update

Apple is rolling out an update this week that finally does what they’ve been threatening to do for a lonnnggggg time. Control over the ADFA (Apple’s Device Identifier for Advertisers) and other app tracking tools designed for marketing are being given directly to the users.

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23 Apr

The Data You Need to Market To Those Under 25

  • In: Business,Digital Marketing,Social Media
Under 25 featured

Do you ever read a statistic that just messes with your head? For example, I recently read that by 2022, 41% of the world’s population will be under 25. Which is crazy!! And creates an interesting marketing challenge. How can you effectively market to a generation who has grown up online and is constantly inundated with content and advertising?

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15 Apr

What Tasks Should You Delegate To Other Businesses?

  • In: Business Lists,Data Hygiene,Social Media
NLS Delegate Feat

Our podcast, BeGrowthDriven, this week was all about things that are valuable to delegate to other businesses. Here the 5 things that we found to be at the top of the delegation list!

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07 Apr

Why do you need online reviews?

  • In: Business,Digital Marketing,Social Media
Reviews Featured

Online reviews are a staple of our lives now. Why should you care about the reviews that your company or products are getting online? Here’s what we have found!

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01 Apr

All The Things You Need To Boost SEO

  • In: Business,Digital Marketing
SEO Featured

SEO has proven over and over again that it is essential to growing (and maintaining) your business. However, it doesn’t often get the spotlight it deserves! So, here’s some things you need to know to boost SEO.

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25 Mar

All The Reasons You Need A Buyer Persona

  • In: Business,Digital Marketing
Buyer Persona

Buyer Personas or Avatars are one of those confusing marketing things that seems to be really important, but no one ever explains why or how you can make one. Buyer Personas are especially valuable in this digital age where you can’t see your customers. They can help make your digital presence and marketing more personal.

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18 Mar

Be Your Own Brand Spokesperson – Why?

  • In: Business,Digital Marketing,Social Media
Brand Face

While branding your company most people focus on things like logos, colors, message. Which is all super important! However, in this visual digital world we are living, putting a face to the name (or brand, in this case) is very valuable. For example, pictures with faces in them are on average 38% more likely to get likes and 32% more likely to receive comments.

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09 Mar

Email List Opt-Ins Explained

  • In: Email Marketing
Email Optin

Although “the end of email” has been threatened may times in recent years, this year has shown us that email isn’t going anywhere. In fact, more than 50% of people in the US check their personal email over 10 times a day! Most people say that it is still their preferred way to communicate with brands.

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02 Mar

Let’s Talk: Digital Display

  • In: Digital Marketing

We’ve talked a lot about specific types of Digital Display Ads but what are the differences them? And how do you what type of Digital Display (Or online ad) is the best fit for your business?

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23 Feb

What Do You Need to Create a Successful Podcast?

  • In: Digital Marketing
podcast featured

There’s a lot of fears people have about starting a podcast; Here’s some things you can do to create a successful podcast!

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16 Feb

The Best Social Media Platform For You

  • In: Social Media

How can you decide what social media platform you should be focusing your efforts?

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10 Feb

Should You Repurpose Content?

  • In: Digital Marketing,Email Marketing,Social Media
Content

Recycling or repurposing content has a lot more advantages than just saving time! Here’s four we’ve found.

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02 Feb

Let’s Talk First Party Data

  • In: Business Lists,Consumer Lists,Digital Marketing,Social Media

We talk about First Party Data a lot. What it is?

First party data is data that your company has collected directly from your audience which is made up of customers, site visitors, and social media followers. “First party” refers to the party that collected the data firsthand.

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19 Jan

What You Need To Know About SaaS

  • In: Business
SaaS

SaaS is a term that gets thrown around a lot. What does it mean and what can it do to help your business?

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11 Jan

Data & The Instagram Algorithm

  • In: Digital Marketing,Social Media
Instagram featured

The Instagram algorithm is the bane of some people’s existence. And yes, it is confusing since they moved from a chronological feed. It’s important to know how to best leverage the Instagram algorithm to make your content is being seen!

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07 Jan

Social Media Trends – 2021

  • In: Social Media
social media 2021

In the past couple years, one platform after another has adapted a “stories” feature. LinkedIn, Spotify, and Twitter all added stories features in 2020.

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16 Dec

A DOOH Overview

  • In: Context Marketing,Digital Marketing

Digital Out-Of-Home (DOOH) is a return to old school advertising, combining the classic advertising experience with new technology and programmatic ad delivery. DOOH isn’t just roadside billboards anymore, digital advertisements can found just about anywhere now: elevators, gyms, airports, public transport, office buildings etc. Why is DOOH so popular? According to MediaPost, DOOH is likely […]

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14 Dec

How Can You Increase Sales Volume?

  • In: Business,Business Lists,Consumer Lists
Sales Volume

We all love talking about the big sale accomplishments, the brag worthy sales. But the day-to-day is often defined, not by the amount of a sale, but by the quantity of them.

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04 Dec

The 4 Keys To Success In This Environment

  • In: Digital Marketing,Email Marketing,Mobile Data & Insights
Keys to Success

We know all the ways things have changed this year. We also know how much trends ,such as relying on digital marketing channels, has sped up. It makes us wonder what we can do to survive and adapt with these changes. Here are four keys to success.

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02 Dec

How To Make Personalized Ads Less Creepy

  • In: Digital Marketing,Email Marketing
We all have heard the jokes about how our phones are listening. Our phones, and tablets, and watches, and computers, and smart speakers. Therefore, when we get super personalized ads it can feel a bit creepy. Like, how do they know my name? and I was literally just talking about this? So, how can we find the balance between personalized marketing and creepy personalization?

We all have heard the jokes about how our phones are listening. Our phones, and tablets, and watches, and computers, and smart speakers. Therefore, when we get super personalized ads it can feel a bit creepy. Like, how do they know my name? and I was literally just talking about this? So, how can we find the balance between personalized marketing and creepy personalization?

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02 Dec

How Your Flow State Can Help Productivity

  • In: Business,Weekly Vibes
When was the last time you felt fully engaged in a task and the hours just melted away? That’s called your flow state, something that psychology researcher Mihaly Csikszentmihalyi, from Claremont Graduate University in California, identified.

When was the last time you felt fully engaged in a task and the hours just melted away? That’s called your flow state, something that psychology researcher Mihaly Csikszentmihalyi, from Claremont Graduate University in California, identified.

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01 Dec

Can You Use Tracking Pixels On Your Website?

  • In: Digital Marketing

We talk a lot about pixels and pixel data a lot. Pixels, also called tracking pixels or marketing pixels are integral to any marketing strategy. Why?

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30 Nov

Customer Identity in the New Normal

  • In: Digital Marketing

We all acknowledge this this year has created a new normal in marketing. (and everything.) We have learned to be adaptable and prepare for the unexpected. Digital is king and therefore, data is more important than ever.

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27 Nov

Are Digital Audio Ads Worth The Hype?

  • In: Digital Marketing

Digital Audio Ads have exploded this year. It’s estimated that advertisers will spend $3.72 billion this year on digital audio advertising. So why all the hype?

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25 Nov

3 Types of Alternative Black Friday Campaigns

  • In: Business,Digital Marketing,Email Marketing,Weekly Vibes
Calling Black Friday the biggest shopping event of the year is an understatement. In 2019, consumers spent $7.4 Billion online alone. This year more than ever, online spending is expected to grow. What are some ways to stand out online this holiday season?

Calling Black Friday the biggest shopping event of the year is an understatement. In 2019, consumers spent $7.4 Billion online alone. This year more than ever, online spending is expected to grow. What are some ways to stand out online this holiday season?

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25 Nov

How To: Be A Team Player

  • In: Business,Weekly Vibes
Team Player

Today the people in our work teams might be spread out across the country – or the world. It is easy to take it for granted that because of technology, we are able to work together and solve problems no matter where we are physically. The need for good teamwork will always be a necessity. How can we be good team players?

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24 Nov

Can you use Geo-Fencing?

  • In: Digital Marketing,Mobile Data & Insights

We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?

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23 Nov

How Can Data Help Multichannel Marketing?

  • In: Data Hygiene,Digital Marketing,Email Marketing

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

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20 Nov

How to: Declutter Your Digital Space

  • In: Business,Weekly Vibes
Digital Declutter

Let’s be honest, having a totally cleaned out inbox or a completely crossed off to-do list is one of life’s great joys. Clean digital workspace can help your focus and productivity. So what can you do to declutter your digital space?

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19 Nov

What’s Working in Marketing- 2020?

  • In: Digital Marketing,Email Marketing,Mobile Data & Insights
Eleven months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year?

Eleven months into 2020, it is safe to say, this year has had a lot of surprises. So, what has working in marketing this year?

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18 Nov

Should You Care About Social Media Analytics?

  • In: Digital Marketing
There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise too, and a lot of businesses to compete with. That’s why using social media analytics is so important.

There are over 3.8 billion people on social media around the world. That’s a lot of people to advertise too, and a lot of businesses to compete with. That’s why using social media analytics is so important.

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17 Nov

What’s Your Customer Journey?

  • In: Business,Context Marketing,Digital Marketing,Email Marketing
In 2020 we have lost many personal or face to face connections with customers. Therefore, digital marketing has to feel more personal. How? Focusing on your customer’s journey is the first step.

In 2020 we have lost many personal or face to face connections with customers. Therefore, digital marketing has to feel more personal. How? Focusing on your customer’s journey is the first step.

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16 Nov

6 Tips for Effective Content Marketing

  • In: Context Marketing,Email Marketing,Weekly Vibes
According to HubSpot, nearly 70% of business are investing in upping their content production this year. What can you do to make sure your content stands out from the rest?

According to HubSpot, nearly 70% of business are investing in upping their content production this year. What can you do to make sure your content stands out from the rest?

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16 Nov

How to Increase Your Adaptability

  • In: Business,Weekly Vibes
If this year has taught us anything it’s that being to react well to inevitability of change is a must-have trait. In venture investor Natalie Fratto’s TED Talk on adaptability, she focused on how we can work on a becoming more adaptable in the workplace.

If this year has taught us anything it’s that being to react well to inevitability of change is a must-have trait. In venture investor Natalie Fratto’s TED Talk on adaptability, she focused on how we can work on a becoming more adaptable in the workplace.

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07 Aug

Can You Trust Your Data?

  • In: Business,Consumer Lists,Data Hygiene
data accuracy

No matter how good the machine you build it is, it’s not going to run well if your fuel is poor quality. Data is the fuel the runs all marketing. The problem is, data error is commonplace. Data providers are all trying to give their clients the best data possible but often the data they are providing doesn’t match up.

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31 Jul

How To Digital Advertise Effectively

  • In: Digital Marketing,Email Marketing,Weekly Vibes
market effectively 2020

With things changing around us so quickly, having a long-term advertising strategy can be a challenge. We need real time audience data as much as possible. How can we build an adaptable audience in this rapidly changing world?

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30 Jul

Why Does WFH Have A Bad History?

  • In: Weekly Vibes
WFH's bad history

Many companies (including our own) have been forced to adapt to WFH this year. Many of us enjoy working from home now and flexibility it offers. Why haven’t companies pushed WFH before?

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23 Jul

Do You Have A “Zoom Shirt?”

  • In: Weekly Vibes
zoom shirt

the “zoom shirt” became a quick way to reclaim some level of professionalism when on zoom business calls, but something you don’t have to wear all day while working from your couch.

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19 Jun

The End Of The Cookie: Part 2

  • In: Weekly Vibes
post cookie world 2

What is going to fill the void left by third party cookies? We know for sure that our reliance on data isn’t going to change. It’s the foundation of marketing. We are always going to need to know who our audience is.

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19 Jun

Modern Art Projects

  • In: Weekly Vibes
tate modern art projects

Looking for a fun art project to do with your kids (or by yourself honestly) this summer? The Tate Modern art museum in London has a website full of fun (and education) things to do to keep you busy this summer.

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19 Jun

A Nod to Postal Design

  • In: Weekly Vibes
A nod to postal design

In May 2020, The Design Museum in London started a Twitter thread highlighting the postal service. People from all over the world shared pictures of their favorite mailboxes, stamps, and signs.

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18 Jun

Can You Avoid Marketing Faux Pas?

  • In: Weekly Vibes
avoid marketing faux pas

In a lot of ways, it’s business as usual. Except for it isn’t. The world has changed drastically in a matter of months and not adjusting your marketing strategy to reflect that can feel insensitive. So, what can you do to avoid any Corona marketing faux pas?

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17 Jun

Carve Out Your Own Office Space

  • In: Weekly Vibes
Need a permeant home office?

Is your temporary home office starting to feel a little more permeant? What can you do to build a home office that you actually want to work in?

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16 Jun

Can You Be An Email Campaign Guru

  • In: Weekly Vibes
Email Campaign Guru

Before you even get started, make sure your tools/programs are all set up and integrated. Integrating programs is one way to streamline your workflow. Brainstorm other ways to streamline workflow. Working efficiently will make it easier to keep track of all the pieces needed for your campaign. And it will also help you work faster.

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16 Jun

Is Insight In Marketing Important?

  • In: Weekly Vibes
What is the value of using insight?

What is the difference between using data and using data effectively? Having insight or discernment is the key. Think about the old adage: knowledge is knowing that a tomato is a fruit, wisdom is knowing that it doesn’t belong in a fruit salad. Therefore if data = knowledge, then insight helps you to now where to put it effectively.

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15 Jun

Need To Make WFH More Comfortable?

  • In: Weekly Vibes
WFH aches and pains

Are starting to dream of your office chair, you know the one with the nice lumbar support? Working from home and in a makeshift office space can take a toll on your body. So, what can you do to not get sore?

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12 Jun

The Customer Engagement Revolution

  • In: Weekly Vibes
customer engagement

Eight months ago, Sales Force surveyed 8,000 customers worldwide to see how customer engagement trends have changed. They found that we were in the middle of engagement revolution. Now, just a few months later, the world is a drastically different place. The “revolution” in how we engage with our customers, has been sped up. We have surged forward to get to where we were already heading.

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11 Jun

You Deserve A Break

  • In: Weekly Vibes
Take a break

When you work from home it’s easy to feel like you always need to be actually working. Working from home can blur the line between “work” time and “you” time.

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08 Jun

The End of the Cookie: Part 1

  • In: Weekly Vibes
the end of the cookie

In January google announced that they are going to phase out third party cookies in the next two years. This created quite a buzz but what does it actually mean and what should you do?

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26 May

Is Google Analytics Overwhelming?

  • In: Weekly Vibes
Google Analytics

Do google analytics seem a little overwhelming to you? You are not alone. Google Analytics is notoriously complicated. Even for those of us who love data analytics, it can be hard to know where to start. So, what’s the deal with Google Analytics and how can you make it work for you

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16 Apr

Have You Seen The New look?

  • In: National List Counts
NLC New tiled layout

Who doesn’t love getting something new? We are super excited to launch the redesign of some elements within our National List Counts site.

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16 Apr

New Indicators Are Coming!

  • In: Consumer Lists,National List Counts
new car purchases

We are excited to announce a large update is coming to our exclusive National Auto Data File on NationalListCounts.com. We want to help you target prospects better than ever.

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01 Jul

The Truth About Your Best Weapon

  • In: Consumer Lists
Information Overload

Every day, thousands of advertisers and marketers wrack their brains. How do you spread your message, sell your products and change people? Simple. Give something away for free. Doesn’t free make your stuff less valuable? Nope. People don’t value things because they paid. They value what others value.

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18 Jun

June 2019 Release Notes

  • In: National List Counts
New Featured!

National List Counts special release notes for June 2019 This month we want you to check our a new ListKey feature that allows you to encrypt order files with PGP keys. PGP stands for “Pretty Good Privacy” and is often used to encrypt and decrypt text, email and files to increase security. This feature could be […]

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10 Jun

What is it about digital marketing that chaps our hide?

  • In: Context Marketing
National List Services - Ad Blocker

My colleagues and I are in the marketing business, so when we are browsing the web, we understand the marketing and advertising we encounter. We know how it was created, and how it gets delivered to us on our screens and in our searches. But, at the end of the day—well all day actually—we are consumers just like you, and sometimes the pervasiveness and invasiveness of these ads are at a minimum annoying, and sometimes a bit anger-inducing.

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14 May

Marketing Tactics That Will Actually Make You Poor

  • In: Consumer Lists
Marketing Tactics

Good news: marketing still works, and really well. Don’t give up. But there are a lot of popular tactics that won’t move the needle.

So why not ditch the useless ideas and start upping your game (and results) with what’s actually working? But to do this, you need to recognize these tactics that make you poor.

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21 Mar

A Huge Mistake That Will Kill Your Profits Immediately

  • In: Consumer Lists
Consumer Data

In one study, 93% of businesses say data is important (or very important) to their success. Yet some companies lie to themselves: “Oh yes, we use our data.” But the truth is, they don’t send out any marketing until the next quarter. Data from the last quarter or last year?

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17 Jan

Why Behavior Data Is The New Unfair Advantage You Need

  • In: Consumer Lists,Mobile Data & Insights
Behavioral Data

Two, 5 or maybe 10 years from now, the story of you and all the other companies in your industry will be exactly like Amazon vs. Walmart, Target, Sears, KMart, etc. There will be a couple who turned out sort of okay. There’ll be a lot of losers and one amazing success story. You can be the success story, and here’s how.

Everybody’s talking about mobile device data, big data and behavior data. But the real question is: How should you be using this data right now? (And yes, you should be.)

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09 Jan

How to Succeed With The One Habit of Highly Effective Marketers

  • In: Consumer Lists,Mobile Data & Insights
Predictive Modeling

This one habit is everything: finding the right people. Because let’s face it, this is more important than all the sales methods, copywriting techniques and negotiating tactics in the world. The wrong person doesn’t have the money. Or they don’t care. Or may not be as easy to convince.

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21 Dec

Save 80% Time & Money: How to Market to the Crucial 20%

  • In: Business Lists,Consumer Lists,Email Marketing
Target Audience

Wouldn’t we all like to save 80% of our time, money and marketing effort, while getting 10 times or even 100 times the results?
However, that’s just what Cara accomplished. Let’s see how she did it, and how easily you can do the same.

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12 Dec

Why Is It So Hard to Get a Good Marketing ROI?

  • In: Business Lists,Consumer Lists,Email Marketing,Uncategorized
Buyer Personas

Michael stood in front of the screen – palms sweaty and dreading the result – only to stare in shock at the number in the email.  Just two measly sales… after all the cash he’d poured into this one marketing effort. “How could I be so wrong? Will anyone trust me again?”  If you’ve ever felt the […]

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30 Oct

Direct Mail is Still an Essential Part of any Marketing Strategy

  • In: Business Lists,Consumer Lists,Context Marketing,Mobile Data & Insights,National List Counts,Uncategorized

It would be easy to disregard the power of printed materials in a world on the verge of complete digitization. In terms of acting like consumers, there has been an obvious shift to the speed, efficiency and ultimate accessibility to our favorite products, brands and services via the Internet. In fact, any modern marketing strategy […]

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22 Sep

The Shocking Truth About Your Marketing Channel

  • In: Business Lists,Consumer Lists,Context Marketing,Email Marketing,Mobile Data & Insights,Uncategorized

Many people still believe you only need one marketing channel – and they couldn’t be more wrong. For example, malls are lined with countless businesses. And most of these shops rely solely on one thing: a crowded mall area to bring people inside to buy. Analyst Jan Kniffen says one-third of all the big malls […]

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11 Sep

Our thoughts and prayers to our friends, colleagues, and partners affected by Hurricanes Harvey and Irma.

  • In: National List Counts,Uncategorized

Governor Greg Abbott of Texas is calling the storm one of the largest disasters America has faced. Our hearts go out to anyone who is affected by the storm. We, and our partner, MCH Strategic Data, will continue to monitor the situation.

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31 Aug

The Power of Mobile Data in a Data-Centric World

  • In: Business Lists,Consumer Lists,Context Marketing,Email Marketing,Mobile Data & Insights,National List Counts

Modern marketing is fully embracing the explosive emergence of mobile-based consumer data. Because of its ability to capture a more accurate snapshot of when consumers are seeking out a particular company–or its products and services–mobile data has created a step-change in how marketers are crafting and delivering their message. Consumers are seeing this change manifest […]

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16 Aug

Can Mobile Data Win Sales & Make You More Money?

  • In: Context Marketing,Mobile Data & Insights

Ten times the response rates of traditional marketing campaigns. That’s how Pamela Oldham of DMNews describes it. If your company is smaller than Walmart or Microsoft, you might not have heard about using mobile data and marketing this way. Why? Until recently, it’s been very hard to do …unless you had a team of data […]

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25 Jul

National List Services Expands Its Data Offerings With The Addition Of A Leading U.S. Business Database To Its Online Search & Delivery Count Platform

  • In: Press Releases
Leads you can count on

National List Services (NLS), a division of First Direct, recently added a new National U.S. Business Database to its online search & delivery count system at http://www.NationalListCounts.com. The addition of this highly-anticipated B2B lead generation database is a continuation of NLS’s vision to seek and develop good relationships with leading compilers as to provide the most ethical and accurate lead data to marketers in a real-time, one-stop search and delivery online platform.

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24 Jan

Data Protection & Data Protection Day

  • In: Business Lists,Consumer Lists,National List Counts,Security
Happy Data Hygiene day

Many are not aware that January 28th is celebrated internationally as Data Protection Day. It really shouldn’t come as a surprise as current day data breaches are costing companies an average of $4 million, according to a CNBC article referencing a 2016 IBM Security report. That equates to roughly $158 per lost or stolen record.

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24 Jan

National List Counts January API Release Info

  • In: Business Lists,Consumer Lists,National List Counts
NLC new mapping feature

In past months, we added to National List Counts a few exciting, new capabilities that will allow users better define count universes, enhance the user experience, specify and secure order outputs.

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