June 18, 2020

Can You Avoid Marketing Faux Pas?

In a lot of ways, it’s business as usual. Except for it isn’t. The world has changed drastically in a matter of months and not adjusting your marketing strategy to reflect that can feel insensitive. So, what can you do to avoid any Corona marketing faux pas?

Think long term. Focusing on short term fixes will most likely lead to bad decisions. Where do you want your company to be after this? Thinking about that will help you to keep your customer first. Customer service may include bending the “rules” a bit. For example, some airlines are waving cancellation or change fees and extending loyalty programs.

Invest in data-driven strategies. Focusing on the data will help companies see what actually applicable right is now and will able to sense when things are picking back up again.

Remember, we are all in this together. We all live in same world and are all affected by the pandemic. Pretending that it doesn’t exist in your marketing will make you seem cut off or above the virus. Acknowledge the situation and if you can; jump in and help. Your customers will appreciate it if you think about the big picture, helping them and the world we share.

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