What Do You Need to Create a Successful Podcast?
Nearly 51% of adult Americans listen to podcasts!
Here’s the steps you need to create your own successful podcast!
Step One: Get Over Your Fear!
The first step to success is to just start! There’s a lot of fears people have about starting a podcast.
“My voice sounds weird.”
“I don’t have enough technical know-how.”
“The equipment is expensive.”
“A podcast is time consuming.”
Chances are that once you get started, those fears will dissipate!
Step Two: What Do Want To Say?
One of the most important things about starting a new venture, like podcasting, is to have a mission. For example, our podcast, BeGrowthDriven, was started because our mission as a company is to help business grow. We wanted to connect like-minded business and entrepreneurs to share advice and recourses. That goal informs all the decisions we make about the podcast.
How to you want to help your audience or customers? What is the goal of your business? You can expand on that to create your podcast’s mission.
Step Three: Record Your First Episode
You don’t need expensive equipment to get started! (Though podcast mics start at like, $30 on Amazon.) Here’s what tools we have found to be helpful.
Part of recording your episode is the editing and mixing side of things. It’s totally up to you how much editing you want to do! It all depends on what you want the feel of your podcast to be.
Step Four: Publish Your Podcast
There are many directories to publish podcasts on. That big three are iTunes, Spotify, and Google Podcasts.
Doing well on iTunes/Apple Music is the goal. Around 70% of all podcast listens and downloads happen through Apple. It can be trickery to get monetarization on Apple than on Spotify or Google. So, having your podcast available on as many platforms as possible is good idea!
It’s also a good idea to publish three to five episodes at launch to give your new listeners something to listen to.
Step Five: Promote, Promote, Promote
Podcasting has been around for a long time so there are many recourses and tools available for promoting (or learning how to promote) your podcast. Here’s some tips and tricks
- Tap into your guest’s audience
Chances are if they are a good fit to be a guest on your podcast, there audience could also benefit form your content. Make it easy for your guest to share out pull quotes, images, and links from their episode.
- Use social media.
This is kinda a no brainer. Podcasts can be slip into so many different types of content that is easy to post them across many different platforms. Pull quotes do great on Instagram, Facebook, and LinkedIn. Links can be shared on twitter and Facebook. Twitter also has a great SoundCloud integration you can use.
Social media can be used to promote the episode ahead of time as well as sharing past highlights. Social media also is great way to connect with fans and listeners one personal level and add another channel for them to interact with you.
Step Six: Repurpose Content
Podcast content can be repurposed into many other different types of content. We’ve already talked about pull quotes and highlight clips, there’s way more things you can do. For one thing, it’s common place to film the recording of the podcast. That video can be put on YouTube. And video highlights can be put on social media. Putting the video on YouTube also gives you some accessibility features such as closed captioning. Since YouTube is owned by Google, videos on YouTube boost your overall brand SEO which as far-reaching benefits.
Another helpful way to repurpose podcast content is to have the podcast transcribed. If you don’t have time to do that yourself, (understandable: it’s time consuming) companies like Rev.com or Fiverr offer cheap transcription services. Once your podcast is transcribed, it can be used as blog content to make it accessible on another channel and boost SEO.
Step Seven: Get Featured On Other Podcasts!
A great way to promote your podcasts and reach new audiences is to be a guest on other podcasts! The podcast community is well connected and worth tapping into.
Do you have a podcast? We want to hear all about it!
What You Need To Know About SaaS
SaaS stands for software as a service and is sometimes known as “cloud-based software.” In the past few years, the Saas industry has exploded and has become the default type of software for most business technology. SaaS is differentiated from other cloud-based technology because it’s focus in entirely on products for business.
What’s the advantage of using SaaS?
What’s the advantage of using SaaS? There are many! For one thing, since Saas is entirely web based there’s no set up or installation and the software is maintained by the vendors. This allows business owners to focus on using the tools instead of learning complicated systems or maintaining hardware.
Another advantage is that most SaaS systems are paid for with a subscription. This eliminates setup expenses and cuts down on long term costs. SaaS user interfaces are usually highly customizable making an easy user experience. These two things making SaaS ideal for small business because it allows them to have powerful, potentially expensive software that could have otherwise been unattainable.
The SaaS Business Plan
The SaaS business model is split into three parts. Part one is “Setup.” The setup phase is where is where you create the foundation for your business. Either by starting completely form scratch or integrating business data.
Step two is “Growth.” (which says a lot about the effectiveness of SaaS systems.) Once you have new customers, you’ll also have increased data about your customer base, and you can use that information to generate more customers. More customers also means more revenue that you can reinvest into your business.
Step three is “Stabilization.” In this phase you’ve created enough infrastructure that the systems you have in place can keep up with customer increases and you can refocus to other aspects of your business.
What are some examples of SaaS services?
Theres countless SaaS companies but some of the big SaaS companies include Google, HubSpot, MailChimp, Slack, SurveyMonkey, and Spotify. Adobe and Microsoft also have SaaS services available.
Here’s some SaaS companies we use every day:
- High Level
- Click Funnels.
What do you think the essential SaaS companies are?
Learn More about SaaS and business growth from High Level founder, Shaun Clark here.
Can you use Geo-Fencing?
We often focus on how to optimize your website and other online presences. There are also many real-world ways to generate online traffic, such as geofencing. What is geofencing? And how can you use it grow your business?
Simply put, geofencing is virtual fence around a location. You can draw out this fence around any area that you think has potential customers. For example, you can geofence your brick and mortar store. You could also put a geofence around your direct competitor’s locations.
What happens after someone enters your fence? You can target that device with an ad, relevant deal, or offer. You can use geofencing to pull people into a location they are already close to. This works great for personal and localized content.
Geofencing is also great for retargeting. We are used to retargeting people who visiting our websites so it makes sense that we would also retarget people who visited us in person. This can increase returning customers and brand awareness.
Does geofencing work? YES! According to a survey done by OuterBox Design, more than 80% of surveyed shoppers said that they used their phones while in physical stores to look for products or to compare prices. That’s a lot of possible people to target! Also, campaigns that incorporate geofencing often show much higher click through rates and engagements.
What locations would you like to geofence?
Marketing Tactics That Will Actually Make You Poor
It’s so frustrating.
You heard some advice that really seemed to make so much sense, so you go for it. All in, 100%.
But then you grind and grind and nothing happens. You stay up late and hustle for every single response. It’s like you’re spinning your wheels, not getting anywhere.
What’s the problem? Does the idea even work?
Good news: marketing still works, and really well. Don’t give up. But there are a lot of popular tactics that won’t move the needle.
So why not ditch the useless ideas and start upping your game (and results) with what’s actually working? But to do this, you need to recognize these tactics that make you poor.
Here’s the first one…
Investing In That New Thing Because Everybody’s Doing It
Take AI, for example. Accenture Interactive says 80% of B2B marketers feel AI will revolutionize marketing.
Yet Andrew Stephen, writing for Forbes points out:
Look how easy it is to get Siri or Alexa confused – just ask the wrong question. Data quality is a huge issue. Garbage in, garbage out. If you feed poor marketing data to AI, you fail to get results.
Another big issue? Nobody agrees on the terminology yet.
Greedy sharks are throwing out fancy tech words and making big promises… But if you don’t carefully find out what they’re talking about, you’ll get sucked in. All your money gone. Nothing in return.
Slap together an audience selection tool, choose a few triggers, time a few messages and voila! A brand new “AI” thing with a big price tag. “Of course you should buy it,” they say. “Everybody’s getting into AI.”
Newsflash: it’s not really AI. And marketers have been using this simple, relatively inexpensive process (audience selection, triggers, message timing) for years.
Yes, you should innovate, disrupt and adopt new things, but… how much more profitable to ask yourself first: Where’s my business really at? What growth stage am I in?
If you’re a small business or just starting out, you definitely don’t need an advanced-stage marketing tactic with a high-dollar price tag on it. No matter how successful people say it is.
What to do instead?
Go back to the basics. Look at the marketing that’s always worked and still does: Pick up your phone and call people. Send emails. Leverage direct mail. There’s a far more predictable success rate here.
People know this, but why do so many still avoid what works?
It’s because you’re told to…
Just Do The Marketing That’s Comfortable
Maybe you hate selling face to face. Or on the phone. That’s why those supposedly enlightened gurus say, “Do what you love.” True, it helps to be excited about your work. And you should always sell yourself on what you’re doing.
But if you take these “follow your passion” phrases literally, you’re on a road that leads to…dead broke. So many of these traditional-marketing haters decide that digital is the only way to go, so they…
Hide behind the keyboard and pray to get rich quick.
And some metrics are so misleading. One Twitter influence metric can rank you in the top 2% of your industry, even if you have almost no clicks through to your website.
Other people crank out video after video on Facebook Live or Periscope. And while this works for some…
Hearts and thumbs up will not pay your bills.
What about paid advertising? Will you get the results you want with Facebook audience targeting? Let’s say you want to target everyone on Facebook with a yearly income of $50,000+ who also like boating.
But if you’re not targeting that same audience with mail and email, what are you missing?
Guaranteed, there are quite a number of middle-class boat enthusiasts who don’t really use Facebook that much. And an even larger number who might use Facebook, but they won’t get into your sales funnel this way.
Speaking of funnels, ever heard of click funnels? You can spend a truckload on these – but how much money will they really make you?
Granted, some people make a living with these things. Yet how many businesses are finding out the hard way that they aren’t what they thought.
What to do instead?
Even digital marketing experts agree: don’t sell directly on social media. The only purpose of social should be to get people onto your website and your email list. Where you can… sell them directly.
Ask yourself: What is going to get me to my audience the quickest? How do I get in front of people who will spend money? What’s the quickest way there?
Inevitably, this leads you back to the basics… calling people, collecting and sending emails, using direct mail.
Here’s another road to the poor house…
Just because somebody says is free doesn’t make it free.
What if somebody called you up today and gave you 3 full days of free training? And what happens, if after 3 days, you realize: well, that was kinda cool, but I knew most of it already. Common sense stuff.
Or they show you only one piece, just one of the many ingredients you actually need to succeed.
And in case you hadn’t figured this out… free training is there to sell you something. And of course the presenter makes it look SO easy. But the reality is, what you learned can sometimes take you months or even years to get set up and working profitably.
Truth is, those 3 days didn’t REALLY help you. You could have been using your time to actually get customers. So how expensive were those 3 days…really?
Well, how much do you WANT your time per hour to be worth? And once you’re actually worth that much per hour, you’re going to get paid that much. Without fail.
What to do instead?
Be very intentional with what you learn. When you write out your goals, ask yourself: what exactly do I need to learn to reach these goals?
And then force yourself to learn ONLY those things. Don’t get distracted.
What All This Means For You
Small and medium-sized businesses are getting fleeced by so many schemes and scams. All while good old-fashioned phone calls, direct mail and email marketing will help your business grow.
Think of what stage you’re at in your business. If you’re mowing lawns (or anywhere near just getting started with your business – you know who you are), you don’t need click funnels or AI.
Maybe you just need to use door hangers. Or a sign on your car. Or pound the phone. Even Mark Zuckerberg got Facebook started by sending a bunch of emails to his college buddies.
Sure, there are all those cool, shiny, fantastic marketing tools out there. But they may not be for you. At least not yet.
But if you stay focused and stay away from all these distractions, you can actually take your business to the next level. The level where there’s no more frustration, stress and worry about what works. Where there’s freedom to play with new ideas and options.
Where growing your business is fun again.
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