Can You Avoid Marketing Faux Pas?

In a lot of ways, it’s business as usual. Except for it isn’t. The world has changed drastically in a matter of months and not adjusting your marketing strategy to reflect that can feel insensitive. So, what can you do to avoid any Corona marketing faux pas?

Think long term. Focusing on short term fixes will most likely lead to bad decisions. Where do you want your company to be after this? Thinking about that will help you to keep your customer first. Customer service may include bending the “rules” a bit. For example, some airlines are waving cancellation or change fees and extending loyalty programs.

Invest in data-driven strategies. Focusing on the data will help companies see what actually applicable right is now and will able to sense when things are picking back up again.

Remember, we are all in this together. We all live in same world and are all affected by the pandemic. Pretending that it doesn’t exist in your marketing will make you seem cut off or above the virus. Acknowledge the situation and if you can; jump in and help. Your customers will appreciate it if you think about the big picture, helping them and the world we share.


Need To Make WFH More Comfortable?

Are starting to dream of your office chair, you know the one with the nice lumbar support? Working from home and in a makeshift office space can take a toll on your body. So, what can you do to not get sore?  

Are you having to work off your laptop? Laptops can be an ergonomic nightmare. Make sure that your laptop, or monitor is at eyebrow level, so you don’t have to be looking down. (Added bonus, you’ll look great in zoom meetings!) If possible, use an external keyboard and mouse. Keep the keyboard flat to give your wrists a break.

What about the awesome office chair with the lumbar support? Is there a way to mimic it with a dining room chair? A rolled-up hand towel works great as makeshift lumbar support. The lumbar support will help you sit straighter and relive some pressure from your lower back and neck. Lowering your chair or getting a footrest will help you be balanced and grounded, giving your back more of a rest as well.

Don’t forget to get up and move. Google some stretches that target whatever is sore. You may be surprised by how much a rolled-up hand towel and few stretches can improve your WFH experience.