What Is It?
Appending data is a simple concept. It’s taking outdated customer data and updating it. National List Services can take your existing files and match it against some of the largest consumer and business databases to put some life back into your files.
Why Do I need to Append My Data?
Did you know that within a year, more than 20% of your data could become invaluable. This can lead to difficulty maintaining customers and getting new customers, furstrated sales people and wasted marketing efforts.
In general, it’s good “rule of thumb” to follow the 1-10-100 rule; meaning it costs about $1 to verify a record, $10 to correct it later and $100 if you do absolutely nothing. Considering the size of your list, are you willing to throw that kind of money away?