Although “the end of email” has been threatened may times in recent years, this year has shown us that email lists aren’t going anywhere. In fact, more than 50% of people in the US check their personal email over 10 times a day! Most people say that it is still their preferred way to communicate with brands.

Email Marketing is still a great way to reach a lot of people relatively cheaply. It still is an extremely effective marketing channel.

How Can You Use Email Marketing?

Email Marketing can be used for many purposes. For example, looking to send a high-impact promotion, invitation to an event, a newsletter, an online survey, or want to expand your client list? Email Marketing can do all of that!

Email is a great way for customers to stay in touch with brands and keep up on what ways they can buy from them.

What do the Opt-Ins Mean?

E-mail Marketing doesn’t have to be complicated! There are many available streamlined methods to help you market more effectively and efficiently. There are even multiple types of email lists or processes: Single Opt-in, Double Opt-in, or Guaranteed Open campaigns. Using the right type of campaign can help you simplify the whole process.

• Single opt-in is when an email address is added to your mailing list without needing the address owner to confirm or acknowledge they’ve been opted in. This is great for simplifying the process: for you and the people you are emailing. Less points of contact before a campaign also lower failure rates and raise engagement rates!
  
• Double opt-in is also sometimes called confirmed opt-in. The second, or double, opt-in is often in the form of a confirmation link sent either to their email or in a subscription activation page. After they confirm their email, then they are added to your mailing list. Double opt-in is great for making sure that your email ends up in your target address’s box. And since the user took the time and effort to do the extra opt-in, you know that they are truly interested in whatever they are opting-in to!
  
• Guaranteed Open are when you pay for the number of “emails opened” instead of paying for the number of “emails sent.”  Guaranteed Open emails are sent in segments until the purchased number of opened emails is reached. Using guaranteed open is a very effective way to make sure your email reaches your desired audience. They are also great for driving traffic to your website!

You may be surprised how easy and affordable it is to connect with your existing or potential customers / members with email marketing!

There Are So Many Benefits of Email Marketing:

• Personalized Connections with Customers
  
• Collect Feedback and Data About Your Customers
  
• Drive Sales
  
• Drive Traffic to Your Website and Products
  
• Quick Turnaround Time
  
• Cost Effective and Scalable
  
• Building First-Party-Data Resources
  
• Provide Valuable Content for Your Audience

The opportunities and possibilities are endless!

Email Trends… Personalization!

Personalization is a big key in reaching your customer’s heart. Using the customer’s name in things like email subject lines is a good first step. Beyond that you can use audience segmentation to separate your audience into groups that share common characteristics like demographics and behavioral information. Using your audience segments to target your message to things that each group are actually invested in can greatly increase how personal your marketing will feel to the customer.

How to you use email lists?

Quality data and the proper interpretation is the foundation for any campaign. Especially for campaigns using more than one more channel or multichannel marketing. Customers now want personalized messages and interaction in the channel of their choice. The only way to do that successfully is have ongoing campaigns, spread out of many channels. How can data help?

Step one for any campaign is to know your customer. Dig through all your first party customer data to create personas of your target customers. Knowing about your customers will help you figure out what channel they will mostly like to engage through.

It is helpful to give your customers and potentials multiple touch point options. Encourage your customer to sign up for emails, interact on social media, and any other engagement options. The more data you have on your customers, such as email, phone, social accounts, and their address the easier it will be to engage in a way that reaches them.  

Next, you can collect data and analytics about your customers from the channels you are using to constantly to learn more about your demographics and your customer’s buying habits. The more channels you use the easier it will be to learn about your customer.

Knowing what channels your customers prefer can save you money. For example, there’s no point in sending your target audience direct mail if you know that’s not a channel that works for them. Therefore, collecting data about your customers can help you lower your CPA and give your faster ROIs.

How are you using data to inform your multichannel campaigns?

Want to learn more about how customer data can help your business grow?